Author Archive

A Quick Guide on How to Survive and Communicate during a Global Crisis

At the time of writing this post, we already know that most businesses, big or small, are directly...
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content marketing KPIs to track

The 15 Fundamental Content Marketing KPIs You Need to Track to Measure Your Success

[vc_row][vc_column][vc_column_text]Content marketing success is notoriously hard to measure. But with a mix of clearly set goals and the...
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how to hire top SEO content writers

How to Hire Top SEO Content Writers — 5 Must-Have Traits to Look for

[vc_row][vc_column][vc_column_text] Hiring writers is easy. They're literally everywhere. What's hard, though, is to hire top SEO content writers...
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everything you need to know about the Google BERT algorithm update

Everything You Need to Know About the New Google BERT Update (and How it Affects Your Business)

The Google BERT update was announced on October 24th, 2019, but it had reportedly started rolling out a...
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Content Marketing Is Just Like Dating: Is Your Business Settle-Down-With Material?

I’ve spoken a lot about the need to ‘humanize’ how we do business. To see past charts, likes,...
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how much does social media marketing cost

How Much Does Social Media Marketing Cost? What Should I Expect to Pay?

[vc_row][vc_column][vc_column_text]So you’ve decided to outsource social media marketing. Of course, the next question that pops to mind is...
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Funny Digital Marketing Predictions for 2019

You know how every November or December you read predictions about social media, SEO, content writing, digital marketing...
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SEO strategy for a new website

SEO for a New Website: Your Ultimate Checklist

“Isn’t our website too small for SEO?” “How can I do SEO for a new website that no...
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hire professional copywriting web services

Think You Don’t Need Professional Web Copywriting Services? Here’s Why You Should Reconsider

[vc_row][vc_column][vc_column_text]Let me be blunt: you are not a copywriter. No, neither is your friend or niece who got...
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How to Effectively Use Mobile Marketing for Your Small Business

Mobile marketing is becoming more important. A failure to understand how to implement an effective mobile marketing campaign...
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